To help a rising tide, I’m excited to share something big: a complimentary, four-part series of talks focused on helping emerging fine-art photographers.
Talk 1. Going from Weddings to Fine Art: 5 Tips for Emerging Fine Art Photographers
Wed Jan 12, 2022 3:00pm - 4:00pm ET
I will share tips vital to artists’ careers that are not taught in art school, including: working with a book publisher, landing a gallery, structuring limited editions, pricing work, and how to stay happy through it all.
SanDisk product experts will also be on hand to answer any questions, and will raffle off a SanDisk Portable SSD at the end to those in attendance Sponsored by SanDisk
Talk 2. Finding, Identifying, and Engaging Your Audience in Fine Art Photography
Wed Jan 19, 2022 3:00pm - 4:00pm ET
Cultivating the right audience can make or break your business. I will talk in depth about what it takes to build your business, from branding and marketing to developing an online presence, putting together a portfolio and the various venues (galleries, museums, art fairs, etc.) to explore with your art.
Talk 3. Authentic Portraiture featuring Painterly Lighting (Outside the Studio)
Thu Feb 3, 2022 3:00pm - 4:00pm ET
How do you create a signature style with lighting? What is your go-to travel kit when traveling? Why is hiding your main light with your fill light important? How does color add to a painterly aesthetic? What is the value of a leaf shutter and shooting medium format? I will answer all these questions and more, as he teaches you his approach to painterly portraiture.
Talk 4. Business Practices for Fine Artist Photographers: A Crash Course
Thu Feb 10, 2022 3:00pm - 4:00pm ET
In the final part of this four-part series, I will dive into the best business practices for fine art photographers. If you are in the fine art world, or looking to break in, join us for the ultimate crash course for this section of the industry. How does one nurture a gallery relationship and how to know when to quit? Why is it important to differentiate between when a project is complete vs ongoing (some go on for years)? Why does this matter? Why does having a “shtick” matter? How important is publishing a book for a fine-art career? What are some of the outcomes (positive, negative)? How do you build a CV? How do you get work into a museum collection? How do I price and edition work? What are important factors to consider when negotiating a representation contract with a gallery? What factors go into the decisions of exhibiting competed work in a space (framing, mounting, transporting)? How does an artist assess effectiveness of marketing opportunities (art fairs, portfolio reviews, framing a large show)?